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A frozen strawberry is judged on three things: how it looks out of the bag, how it tastes in the product, and how it behaves

Blueberry buyers have spent 2026 watching two opposing forces: a short southern-hemisphere season and record northern-driven supply ambitions. The tension between them will shape frozen

Berry markets reward buyers who watch the calendar closely, and this week delivered no shortage of signals. Six developments across supply, pricing, and regulation deserve

Two forces shaped the frozen fruit week. Breeding programs pushed forward: Oregon’s blueberry program introduced OBG-Belair, a high-yield, mid-chill cultivar with large-to-jumbo fruit, and a

A European temperature-controlled logistics provider bought a Norwegian cold storage business this month, continuing a consolidation trend across the frozen supply chain. Larger networks tend

Fruit gets the attention in sourcing meetings. The outer pack decides how the working day goes: how fast a pallet breaks down, how easily product

A first order is a test, and most first orders are poorly designed. Sampling quantities prove very little about commercial production. Full-season commitments ask for