The industry’s September meeting point is nearly here, and this year it is in our region. Asia Fruit Logistica 2026 opens September 2–4 at AsiaWorld-Expo in Hong Kong, with more than 760 exhibitors from 41 countries and 27 national pavilions. [Source: freshfruitportal.com, Aug 27, 2026] For a company like WylFoods, exporting IQF berries from China to buyers across Asia and beyond, the show sits at the center of our market map. [Company Fact Pending: confirm actual participation, booth number, and who will attend]
Why this show matters for berry buyers. The agenda includes a day focused on berries and a dedicated Frozen Fruit and Vegetable Forum, alongside a new FRESHTech platform covering cold chain intelligence and traceability. [Source: freshfruitportal.com, Aug 27, 2026] That combination — berry category focus, frozen sector forum, and cold chain technology — is exactly the conversation buyers are having this year, and it will all happen in one hall.
What is new at WylFoods heading into the show. [Company Fact Pending: line expansions, new berry varieties, new pack formats, certifications under application, or private label programs — replace with verified details] The requests we hear most from buyers — dual-season coverage, documented cold chains, and spec sheets that survive contact with a purchasing team — are the ones we are bringing to Hong Kong in document form.
How to find us. [Company Fact Pending: booth number, meeting booking link, or contact person] If you are attending, bring your specification sheet; a ten-minute conversation at the booth saves ten emails later. If you are not attending, the alternative is a virtual session at our facility — same content, same documents, no flight. Either way, the meeting follows one agenda: your specifications, our documentation, and a timeline you can take back to your planning calendar.
The common thread is lead time. Trade shows, line changes, and certificate renewals all take months, and the buyers who benefit are the ones who hear about them early. If your Q4 or 2027 planning is on the table, September is the right month to talk. Message us to arrange a meeting in Hong Kong or a virtual session — tell us which format suits your team.
freshfruitportal.com (Aug 27, 2026)
